Sunday, May 16, 2010

Purist 2010 Spring/Summer “Absolutum Dominium” Lookbook






Purist debuts its 2010 Spring/Summer Collection via the brand’s new lookbook, titled “Absolutum Dominium”. Revolved around the theme of absolute domination, Purist produces a series of graphic shirts depicting a strong emphasis on minimalist designs while still remaining relevant. Featured guests include Alyasha Owerka-Moore, MEGA, Benny Gold, and Tommy Giang, with an appearance by brand owner Kevin Lee. Each design/colorway is limited to 40 units each, releasing this Saturday, May 15th, with the special Futura Labs 3rd year anniversary collab set for a June launch.

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