Thursday, May 6, 2010

Ben Davis Projectline 2010 Spring/Summer Denim Collection


The Davis family has been involved in the US garment industry since the mid 1800s, with Ben Davis’ grandfather Jacob Davis proving to be instrumental in the creation of the original Levi’s Jeans. The new line “Ben Davis Projectline” returns by referencing various silhouettes and details of different genres, returning to the roots of workwear and moving forward. For this season, the range consists of both washed and un-washed variants, each using 13oz denim. This particular selection is inspired by 1950s styles, using aged techniques alongside modern tailoring. The collection is now available to purchase at select accounts such as Bench at the Greene.

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