Tuesday, November 10, 2009

Primitive x Nixon Rubber Player Watches







Our friends over at Primitive give us a peek into their new collaboration alongside acclaimed California watchmakers Nixon. Two different watches make the cut, including a Black piece featuring Primitive’s signature Green/Blue florescent colorway and another watch inspired by the World Champion Los Angeles Lakers. Both are done up in Nixon’s popular Rubber Player silhouette, which features 3-hand Japanese quartz movement, a custom molded, high-polish, gloss finish polyurethane and band, and boasts a diamond at the 6 o’clock position. A release is slated for November 14th exclusively through Primitive, with a limited amount also made available through Fred Segal on Melrose Avenue in Los Angeles. Both definitely continue the retailers string of top notch releases.
Since inception, Nixon has focused almost all of it’s collaborative efforts on supporting the efforts of the Nixon team. For Paul, Nixon and Primitive agreed the Rubber Player was the best possible product to work together on as it is one of Paul’s favorite’s, mixing the style and flair of a premium product with technical attention to materials, keeping it light and easy to wear without it getting the way. The Nixon x Primitive Rubber Player was produced in limited quantities in two colorways, giving love to both the shop’s signature colors and Paul’s hometown favorite team, the Los Angeles Lakers.



Primitive



17060 Ventura Blvd.Encino, CA 91316818.479.7171

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